Monday, 2 August 2010
Love to Eat Mood Boards
Here are the four initial 'mood boards' which have been created to judge our client's thoughts on the 'look and feel' of their brand before we go about developing our ideas for the identity itself.
The client originally gave us 'Laura Ashley' as a brand positioning style which, after research and presentation of the mood boards, proved to not actually be what suited their vision after all.
Next up - we'll set about creating 3 initial identity routes. With a launch deadline looming our progress is going to have to be quick.