Tuesday, 5 May 2015

Designing a new Identity and branding for our Graphic Design Agency

Celebrating 22 years in business - Laban Brown Design Agency Essex

This year we are celebrating 22 years in business. It's a big number and we're very proud of it.

We recently decided that it was the perfect time to present a new face for Laban Brown Design; a new Corporate Identity and Brand Identity style rolled out across all of our internal and external communication from letterheads and social media channels to a new fully responsive Website and Digital Design.

We started the challenge of creating a new identity just as we would with any client project - we evaluated where we were positioned in our marketplace, how our visual look reflected our business personality of a creative / approachable and very professional Creative Graphic Design Agency and how we could design a solution that would be relevant today and in the future.

As any branding project we started with a series of initial design solutions that were discuss, pulled, pushed, refined and developed - drilling down to a core set of ideas. It was decided that the perfect visual representation of what we deliver to our clients was delivered through a bold + and =. Put simply a client project plus Laban Brown Design equals results. It's a clear message that says everything.

These symbols were introduced alongside the clean, refined and contemporary typeface named Din. This font was chosen as it not only reads nicely as all sizes but visually suggests strength and clarity. The type was then meticulously styled and implemented in our evolved corporate colours of a warmer orange and two greys.

Laban Brown Design Essex - new Identity design
Laban Brown Design Essex - new Identity design - stacked version

Implementation was rolled out through a series of updates starting with our new Website. The site was a completely new design and build - unlike other Agencies we don't just rely on re-skinned purchased templates - preferring instead to design and build a site from scratch that fully delivers information in the easiest possible way for potential clients and without compromise.

If you are already a Laban Brown Design client then you will have seen our new look and feel in action on a wide range of elements such as our Concept Boards, Stationery, Signage and Invoices. We have also introduced new branded graphics to our Facebook, Twitter and Google+ channels for total brand consistency.

Feedback has been overwhelming and positive. It is further proof that when we create a new Corporate Identity, a fresh Brand Identity, associated Design for Print and Website & Digital Design it is not only seamless but brings immediate rewards.

It shows that you can rely on Laban Brown to deliver design that makes a difference.

To find out how we can help your business or to learn more about us then visit our website www.labanbrowndesign.co.uk