Tuesday, 10 May 2011

Designing for Walt Disney's Carolwood Pacific Railroad

The effects of our work really does reach far and wide. From our Design Agency in Essex to as far as Los Angeles California.

Since Spring 2010 we have been proudly working for the Walt Disney Family Foundation's Carolwood Pacific Historical Society in LA.

It's clear today when you visit Disneyland, Walt Disney World or any of the other Disney Parks around the World that trains play a part in their DNA. Walt Disney had a lifelong love of trains which was started in his childhood when he spent time as a news butcher on the Missouri Pacific Railroad.

In 1949 Walt had a miniature railroad built in his own backyard at his home in Beverly Hills - situated on Carolwood Drive - which he named 'The Carolwood Pacific Railroad'. Walt's pride and joy served as a much needed distraction to his busy days at the Disney Studios where after the massive success of Snow White and the downtime of war brought even more pressure to make the next animated film a hit.

From his backyard Red Barn Walt would build parts for his train by hand. It is believed that this Red Barn was the birthplace of Imagineering - a creative sandbox where Walt's imagination and future plans were formed into what we see and enjoy at the Disney Theme Parks today.

When the railroad was completed, in typical creative fashion, Walt created a logo (an early exercise in brand identity) for his railroad along with stationery and boarding passes. A number of famous visitors rode Walt's train in including Kirk Douglas and artist Salvador Dali.

We have been working with CPHS on a number of very exciting projects including a branding 'look and feel' update, the famous Carolwood Chronicle Magazine, Exclusive Collectors Pins, Packaging, Fundraising Certificates and an impressive new Website design.

We've designed a number of prized Collectors Pins and Collectors Packages which reflect the quality and uniqueness of the CPRR history and its links to the Disneyland Park in California.

As part of fundraising events we have designed a range of Certificates - from opportunities to purchase one of a kind collectibles to visits to exclusive locations such as Walt Disney Imagineering and Walt Disney Feature Animation in Burbank. 

The Carolwood Chronicle is a quarterly publication that is delivered to all Members including Walt's daughter Diane Disney Miller and the Head of Pixar and creator of Toy Story John Lasseter. It'll also be available through the new Website for downloading.

The new CPRR Website was fully designed by us at Laban Brown Design and then handed to Carolwood's web developers of choice located in Los Angeles - a little closer to home.

We'll post a link to the new Website as soon as it's live.