Friday, 25 April 2014

A new identity and brand style for the Hunt Healthcare Group

We're very proud of our diverse client base - it's good for us to work creatively across such a wide and varied mix of businesses and it's great for clients who benefit from the expertise we deliver to all regardless of their size. These businesses are located across the UK and abroad with some located very close to home to our Essex based studio.

We have rebranded the established and well respected Hunt Healthcare who run three luxurious care homes in Essex. Their previous identity design was poorly designed and they had no real brand strategy to speak of. We undertook a review of both the business offering and also the competitor landscape and advised on how best to launch an identity and brand styling that no only brought each home under a main umbrella brand but also introduced sub-brands for each of the homes.

Developing a clear visual identity was key to the project. We developed the 'embrace' icon which was created to represent the care that HHG provide - complete, supportive and secure. The icon colouring was developed for the umbrella brand along with the three individual home identities to bring clarity and synergy.

HHG also provide a day care offering for which we developed an icon that follows the same brand styling but visually sits apart from the home identities to avoid confusion.

To support the redesign we also created new stationery, a brochure range and have designed and developed new websites for the umbrella brand and for each of the homes.

The structure of each website is very consistent as research showed that potential guests would visit each website in turn as part of their exploration.

You can view each of the websites here:

The project has been a great success and has helped to reposition the Hunt Healthcare Group at a level that the stakeholders had requested.

If you have a business that you feel would benefit from our help then contact us for more information.

Our creative solutions and business thinking are proven to drive growth, achieve increased sales and launch successful businesses for clients large and small - Corporate IdentityBrand IdentityBrochure Design and Website Design.

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