Friday, 31 January 2014

Concept designs - the playground for ideas

We are often called on by clients for our expertise in providing initial ideas for a new project. These conceptual designs often give us a chance to really stretch our creative legs and bring new ideas to the table.

Recently we have been involved in some very exciting projects where the objective was to push and challenge current thinking or business positioning and create designs that move things forward often in a different direction than the previous or even current Design Agency.

Below are some examples of recent projects (for a client we can't share with you) where we were asked to provide both identity design and brand design for the Airlines themselves and also to create initial thoughts for their onboard brochure designs.

You can see how the airline audiences differ - FlyNow is a low cost airline whereas Air Brazil is premium Airline. Every element of graphic design is considered from font, colours and photography even at this early stage to help establish a direction that positions the business at exactly the right level  or new potential target audience.

Our creative solutions and business thinking are proven to drive growth, achieve increased sales and launch successful businesses for clients large and small - Corporate Identity, Brand Identity, Brochure Design and Website Design.

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